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Results Summary
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1. How far in advance did you make reservations for your visit?
|
| | Response
Percent | Response
Total |
| Less than 1 week |
 |
5.26% |
10 |
| Less than 1 month |
|
16.84% |
32 |
| 1 month |
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17.37% |
33 |
| 2 months |
|
21.05% |
40 |
| 3-6 months |
|
35.26% |
67 |
| 6-12 months |
|
4.21% |
8 |
| Over 1 year |
|
0.00% |
0 |
| Total Respondents : | 190 |
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2. How much of the research and planning did you do personally?
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| | Response
Percent | Response
Total |
| None of it |
|
2.13% |
4 |
| Some of it |
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12.23% |
23 |
| Most of it |
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27.13% |
51 |
| All of it |
|
58.51% |
110 |
| Total Respondents : | 188 |
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3. Did you use the services of a travel agent/consultant?
|
| | Response
Percent | Response
Total |
| Yes |
|
24.47% |
46 |
| No |
|
75.53% |
142 |
| Total Respondents : | 188 |
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4. If you used a travel agent/consultant, with which parts of your visit did they assist you?
|
| | Response
Percent | Response
Total |
| Air Travel |
|
15.19% |
12 |
| Rental Car |
|
10.13% |
8 |
| Lodging |
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48.10% |
38 |
| Activity Tickets |
|
0.00% |
0 |
| Dinner Reservations |
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1.27% |
1 |
| General Questions |
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18.99% |
15 |
| Other Personal Needs |
|
6.33% |
5 |
| Total Respondents : | 54 |
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5. Did you use the service of an online booking system - such as Orbitz or Travelocity, for any part of your visit?
|
| | Response
Percent | Response
Total |
| Yes |
|
39.57% |
74 |
| No |
|
60.43% |
113 |
| Total Respondents : | 187 |
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6. If you used an online booking system, which of the following were reserved through that system?
|
| | Response
Percent | Response
Total |
| Air Travel |
|
43.02% |
77 |
| Rental Car |
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33.52% |
60 |
| Lodging |
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19.55% |
35 |
| Activity Tickets |
|
0.56% |
1 |
| Dinner Reservations |
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0.56% |
1 |
| General Questions |
|
1.68% |
3 |
| Other Personal Needs |
|
1.12% |
2 |
| Total Respondents : | 95 |
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7. Which of the following greatly influenced your decision to visit Fort Lauderdale?
|
| | Response
Percent | Response
Total |
| Magazine ad/article |
|
8.52% |
27 |
| Internet ad/article |
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13.88% |
44 |
| TV ad |
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0.00% |
0 |
| TV show featuring Fort Lauderdale |
|
0.00% |
0 |
| Friend's recommendation |
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12.93% |
41 |
| Previous visit |
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37.22% |
118 |
| Friends/Family live there |
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10.09% |
32 |
| Passing through to other destination |
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3.15% |
10 |
| Cruise departure |
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5.68% |
18 |
| Other |
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8.52% |
27 |
| Total Respondents : | 186 |
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8. If you would like to add a comment or personal experience, please do:
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